Without even the slightest flame of a plan inside, a content strategy is like embarking on a journey without a map. It needs a roadmap that includes all the types of content being created, where they will be published, and how success will be measured. This is especially important for marketing businesses that expect results on investment.

You start with defining your objectives. Would you like to increase traffic to your website? Generate leads? Increase sales? All of these objectives will need different types of content. If you want to increase awareness of your digital marketing services in Karachi, for example, you might consider writing blogs and developing social media content about the case for digital marketing in that context rather than simply creating whitepapers. If you were increasing sales or leads, you'd be looking for more tangible evidence, such as case studies, whitepapers, and product demos that help users move forward.

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